In a bid to make it more challenging for publishers to monetize low-quality Web sites, Facebook said it will apply artificial intelligence (AI) on … Read the whole story

One of the most moving pieces of music I know is Ravel's "Bolero." You might not know the song by name, but you'd recognize … Read the whole story

DataXu on Wednesday launched a self-serve TV buying platform that it said will enable brands and agencies to reach custom audiences and access real-time … Read the whole story

More than 24 brands are participating including Allstate, Bank of America, JPMorgan Chase, Chobani, The Coca-Cola Co., Marriott, Mastercard, Procter & Gamble, Target and … Read the whole story

Until there's a quantum leap in artificial intelligence in the near future, brand safety will require human intervention, which is actually a very effective … Read the whole story

Here are three reasons programmatic is failing: Read the whole story

Data intelligence platform Pixalate asserts that over half of connected TV and over the top (OTT) ad impressions served programmatically were fraudulent in the … Read the whole story

Men who own virtual assistants are more likely to change their shopping, online search, and media consumption behavior, compared with women who own these … Read the whole story