The Trade Desk reported $53.4 million in total revenue for Q1 2017, a 76% increase from the year-ago period. In addition, the ad-tech firm … Read the whole story

The ad industry, particularly the media side of the equation, tends to focus on its New York navel at the expense of understanding how … Read the whole story

DoubleVerify, Drawbridge, Sharethrough and Cuebiq were among the ad-tech firms making news the week of May 8. Read the whole story

All marketers won't agree on the mix of media -- traditional and new media -- these days. Each has different sales concerns, dynamics and … Read the whole story

Surprising no one, Snap's first earnings report is eliciting mixed feelings from analysts and company watchers. Among other issues, Jessica Liu, senior analyst at … Read the whole story

As television's Upfronts await, those big budget, commercially-supported network shows compete largely with a gigantic bunch of talented and broadly unknown streaming stars. Read the whole story

For Facebook, the update is part of a broader war on bad actors and their efforts to floor the platform with spam, phishing expeditions, … Read the whole story