RTBlog
The Weather Company rolled out a partnership with LiveRamp, through which marketers have access to expansive audience segments informed in real-time by up to 2.2 billion location data points every … Read the whole story
Content discovery platform Outbrain launched Outbrain Lookalike Audiences, which aims to help marketers engage with prospective customers that "look similar" to existing customers or … Read the whole story
Sizmek, the people-based creative optimization and data activation platform, announced the appointment of Volker Hatz as its first Chief Data Officer. Hatz will lead … Read the whole story
Virtual reality (VR) and video ad platform OmniVirt and 360 advertising startup Jaunt are partnering to help brands advertising on VR content find stronger … Read the whole story
Streaming service Tubi TV last week closed a $20 million round of funding that it will use to expand its presence on Madison Avenue … Read the whole story
- COMMENTARY
The rise of open programmatic exchanges promised to help advertisers and agencies gain operational efficiency, secure better pricing, and improve targeting, thereby increasing ROI. … Read the whole story
Juniper Research expects chatbots to "redefine" the customer service industry and forecasts that the technology will be responsible for a cost savings of more … Read the whole story
