A new study suggests that so-called "advanced video advertising" offers better performance than standard pre-roll video ads. The study, by Innovid, examined thousands of … Read the whole story

It's been well over a year since header bidding took hold of the programmatic marketplace. With the addition of server-side support for exchange bidders, … Read the whole story

Programmatic ad platform PulsePoint said BPA Worldwide has selected it to become its exclusive partner for a new business-to-business (B2B) private marketplace. The not-for-profit … Read the whole story

Video technology firm Kaltura said it partnered with analytics provider Streamlyzer to integrate real-time intelligence into its over-the-top TV (OTT) solutions. Kaltura will use … Read the whole story

Nexstar Digital, the wholly owned digital media technology and digital advertising agency subsidiary of Nexstar Media Group, Inc., named digital ad industry vets Tony … Read the whole story

Forrester analysts estimate 37% of all new tech project spending will be related to the CMO, including marketing automation software, marketing data analytics, mobile … Read the whole story

The iProspect report provides an analysis and overview of the trends and opportunities relevant for brands that are taking a strategic, performance focused approach … Read the whole story

Google is moderating its prior relatively inflexible response, which threatened to put publishers out of business for minor infractions. Under the new approach, Google … Read the whole story