Aiming to streamline the massive jumble of programmatic processes, tasks and platforms, the IAB on Wednesday released "An Evolving Framework for Advertising Automation" to … Read the whole story

Katz Radio Group said ad buyers can access broadcast radio inventory from Alpha Media, Beasley Media Group, CBS Radio, and Radio One, among others, … Read the whole story

Ad-tech firm Rocket Fuel has launched native advertising capabilities informed by artificial intelligence. The company is using existing partnerships with suppliers including DoubleClick Ad … Read the whole story

A new report suggests that brands are shifting more of their ad spend to programmatic media channels as marketers look to capture mobile-first consumers' … Read the whole story

LandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketing decisions across platforms and industries. PlaceIQ's dataset is built through the understanding … Read the whole story

The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In … Read the whole story

Joining the list of TV platforms looking to meet marketers' demands for new advertising targeting/buying efforts, Sling TV, in a partnership with video serving … Read the whole story

The Media Rating Council (MRC) issued a draft version of its new Digital Audience-Based Measurement Standards document for a 60-day public comment period. Read the whole story

The shift in consumer behavior leads to brands bidding on their own brand terms to protect them, as well as bidding on competitors when … Read the whole story

On average, marketers have tripled their 15-second investment without buying more time simply by adding interactive features to their video ads, according to a … Read the whole story