RTBlog
While the TV industry as a whole has moved to embrace automation, particularly in the form of targeting and reporting, local stations lag behind in fully taking advantage of these … Read the whole story
A group of ad-tech firms including Rubicon Project will launch an open-source initiative intended to address many of the challenges surrounding transparency in programmatic … Read the whole story
AdRoll, Conversion Logic, Tapad and Rubicon Project were among the ad-tech firms making news the week of May 8. Read the whole story
There was once a time that the CxO title actually meant something. Well, at least from the perspective that you knew what CEO, CIO, … Read the whole story
Big gainers for digital media include social media, 12% higher and advertising network/ad exchange business, up 10%. Losers in the digital space came with … Read the whole story
At the Google I/O developers conference Hitwise announced that the music playback feature on its speaker device, Home, will soon support free, non-premium Spotify … Read the whole story
