RTBlog
While many marketers are now involved in automated media buying, i.e., programmatic, Kimberly-Clark has been at it for a few years. Aiming to retain and have more control of its … Read the whole story
Video ads are more effective the more often viewers see them -- but advertisers also need to avoid oversaturation, which can jeopardize audience response, … Read the whole story
Aiming to address poor ad quality, Conversant said it will guarantee that client campaigns will meet or beat industry standards for ad quality including … Read the whole story
After years of erosion, Madison Avenue's original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings from the Association … Read the whole story
The contretemps boiled over last week, but started with a dispute between SAP and Publicis Groupe over a major back-office software deal struck nearly … Read the whole story
A story in the May 19 Real-Time Daily, "Ad-Tech Firms To Form Open-Source Initiative To Address Transparency Issues" incorrectly stated that Index Exchange is … Read the whole story
