RTBlog
Last week the Interactive Advertising Bureau (IAB) advanced what it called an "evolving framework"t o clarify what is referred to as "programmatic" media. In doing so, the IAB wants to … Read the whole story
Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. … Read the whole story
- COMMENTARY
ComScore recently announced an advanced version of its cross-platform measurement capability, which could spell the end of age and gender proxy measurement - eventually. … Read the whole story
Criteo has launched a new header bidding product that it says aims to help publishers retain the full value of their inventory and receive … Read the whole story
As digital ad measurement continues to be a major hot button, location-intelligence provider xAd said it extended partnerships with Media Rating Council (MRC) accredited … Read the whole story
Ari Buchalter, former COO and President of MediaMath, has been named CEO of Intersection, a data-driven ad and marketing tech provider involved in bringing … Read the whole story
Google has transformed search engine advertising and marketing, but few might have anticipated the move to use machine learning as the core technology to … Read the whole story
"Advertisers were led to believe that Facebook's video advertising performed better -- and was therefore more valuable -- than it really was," marketers argue. Read the whole story
