RTBlog
Marketers are clamoring for more transparency into the process of buying digital media.. An important part of that is the need for more clarity into the murky process of buying … Read the whole story
Taking a page from the social media giants, Taboola launched a feed that it said represents a new content discovery experience for advertisers and … Read the whole story
- COMMENTARY
A growing number of platforms and publishers are responding with an ultimatum: disable the ad blocker or be denied access to desired content. Such … Read the whole story
Aiming to help publishers improve monetization, PubMatic expanded upon open-source container script Prebid.js. The company said OpenWrap, its hybrid client- and server-side wrapper, will … Read the whole story
Brandzooka, the self-serve, programmatic video advertising platform backed by Alex Bogusky, has gone from the long-tail to one of Madison Avenue's biggest, signing Dentsu … Read the whole story
- COMMENTARY
Addressable TV is poised to make a big leap in adoption and spending. It's a simple trial and repeat equation. When advertisers know it, … Read the whole story
