RTBlog
by Tobi Elkin, Staff Writer
Could it be that ad fraud is declining? A new report by the Association of National Advertisers and White Ops indicates that economic losses due to bot fraud are down … Read the whole story
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by Tobi Elkin
Aiming to facilitate native advertising at scale, Outbrain said it has opened its native ad inventory to programmatic buying through AppNexus. Read the whole story
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by Philip Rosenstein
Samba TV, a provider of audience-based advertising insights, has partnered with video ad-serving platform SpotX to enhance audience targeting and segmentation for video advertisements … Read the whole story
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by Tobi Elkin
As state-sponsored hacking issues, ad fraud, and cyber-crime take on heightened significance, the Trustworthy Accountability Group (TAG) said it's registered with the Information Sharing … Read the whole story
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by P.J. Bednarski
Ooyala alleges that Brightcove misappropriated market data and plans for its Latin America operations. Read the whole story
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by Laurie Sullivan
Among those using commissions, about 30% of respondents participating in a study released Tuesday by the Association of National Advertisers (ANA) said they use … Read the whole story
by Steve McClellan
Ghazi joined the operation, which focuses on deal-making in the data sector, in 2013 and most recently served as Managing Director of Global Partnerships. … Read the whole story
COMMENTARY
by John Motavalli, Columnist
I'd like to summarize what I have learned over the past year, and process it through my experience covering media - and actually participating … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly … Read the whole story