Could it be that ad fraud is declining? A new report by the Association of National Advertisers and White Ops indicates that economic losses due to bot fraud are down … Read the whole story
Aiming to facilitate native advertising at scale, Outbrain said it has opened its native ad inventory to programmatic buying through AppNexus. Read the whole story
Samba TV, a provider of audience-based advertising insights, has partnered with video ad-serving platform SpotX to enhance audience targeting and segmentation for video advertisements … Read the whole story
As state-sponsored hacking issues, ad fraud, and cyber-crime take on heightened significance, the Trustworthy Accountability Group (TAG) said it's registered with the Information Sharing … Read the whole story
Ooyala alleges that Brightcove misappropriated market data and plans for its Latin America operations. Read the whole story
Among those using commissions, about 30% of respondents participating in a study released Tuesday by the Association of National Advertisers (ANA) said they use … Read the whole story
Ghazi joined the operation, which focuses on deal-making in the data sector, in 2013 and most recently served as Managing Director of Global Partnerships. … Read the whole story
I'd like to summarize what I have learned over the past year, and process it through my experience covering media - and actually participating … Read the whole story
Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly … Read the whole story