RTBlog
by Tobi Elkin, Staff Writer
Outgoing MediaPost columnist Bob Garfield characterized three "grave threats" to digital advertising and media, and ad tech was No. 1. Read the whole story
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by Tobi Elkin
Only 48% of U.S. mobile device owners know they can block mobile ads -- and while mobile ad blocking in the U.S. and the … Read the whole story
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by Philip Rosenstein
Facebook is expanding its Global Places partnership with Factual, the location data firm announced on Wednesday. The partnership now includes location data from 52 … Read the whole story
COMMENTARY
by Ian Ferreira, Op-Ed Contributor
It's increasingly apparent that TV will need to embrace innovations born from digital ad tech to find its next $30 billion. With measurement standards … Read the whole story
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by Tobi Elkin
DoubleVerify, Integral Ad Science, and Moat said they're partnering with Snap to provide brand advertisers with brand-safety controls designed to help ensure promotions on … Read the whole story
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by Tobi Elkin
RTB House has added Australia and New Zealand to its APAC presence. The market entry will be led by Steve McMahon, who's joining the … Read the whole story
by Tobi Elkin
Denver-based ad tech firm Choozle named John Schnipkoweit to the newly created position of chief technology officer (CTO). Read the whole story
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by Amy Corr
Nativo hired Rich Rosenzweig as vice president of programmatic. Read the whole story