Real-time search moves into real-time marketing this year, where thousands of bits and bytes of collected data determine which ads to serve up, along with what Web site configurations to … Read the whole story
The Seattle-based SEO agency SEOmoz is exiting the consulting business to focus on software and tools, according to the company's chief executive officer Rand … Read the whole story
Lately I've turned my attention more forcefully and specifically to the idea of conversion optimization, as distinct from SEO and paid search optimization. While … Read the whole story
For anyone who remembers one of my early articles from last year, titled "Our Little Baby has Grown Up," this article's title should have … Read the whole story
OK, I admit it. Bing is starting to show some glimmering signs of promise. But I still have concerns -- big ones. The team … Read the whole story
Shari Anne Brill, one of the best-known researchers and most influential programming analysts on Madison Avenue, is out as senior vice president-director of programming, … Read the whole story
Microsoft has become more aggressive in integrating data from other search engines that can offer expertise in a specific subject. Last year, Bing began … Read the whole story
A fledgling meta search engine has developed a way to prevent Google, Microsoft Bing, Yahoo and ad networks from collecting IP addresses or dropping … Read the whole story
Google released a mobile feature Thursday that allows advertisers to add a clickable local phone number to mobile paid-search ads. The phone number appears … Read the whole story
Following its initial single-source audience research effort during the 2008 Beijing Olympics, NBC Universal will start up another push for next month's 2010 Vancouver … Read the whole story
Seventh Generation recently launched an advertising campaign supported by its first television spot, along with print ads, organic and paid search, and video clips … Read the whole story
Google threatening to pull out of China appears to have sparked some cheap imitations in the Asian country. A Chinese imitation of the search … Read the whole story