The Topeka, Kansas, tourism board began investing in paid click campaigns last January, with a budget that sometimes had leftover funds in it. But by 10 or 11 Central Time … Read the whole story
Connecting search and social campaigns to provide advertisers with the supporting data has become the next challenge that analytics companies have begun to tackle. … Read the whole story
I've spent most of the last month engaged in a knowledge quest to better anticipate the direction major players in search and social media … Read the whole story
Facebook has made a trove of data about its members available to anyone who knows how to use a search engine. But the social … Read the whole story
Last week, I talked about the work of Daniel Kahneman, Amos Tversky, Herbert Simon and George Akerlof, key figures in helping define the foundations … Read the whole story
Clickable, Kenshoo, and Marin Software Thursday announced plans to deliver Web-based platforms that let companies compare side by side the performance of search and … Read the whole story