Search & Performance Marketing Daily
Thursday, July 29, 2010
  • The Jill Hotchkiss Inflection Point

    Technology has reached a critical point in the adoption curve. My wife, who is imminently practical and intolerant of anything that smacks of gadgetry, ... Read the whole story

  • The New Haiku -- 2010 Edition

    Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku. It's not ... Read the whole story

  • Consultant Woolfson Takes Top Cable Ad Research Post

    David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & ... Read the whole story

  • Mobile Coupon Ties Apps Into PC Searches

    Deal seekers searching for money-saving offers through mobile coupon platform Shooger will soon have Blackberry as an option to clip and save. This week ... Read the whole story

  • Marketers Finally Turn Toward Metrics

    One-third of U.S. companies plan to maintain or increase marketing budgets in the 2010-2011 fiscal year, and a higher percentage will setup guidelines and ... Read the whole story

  • Rubinson Steps Down As Ad Industry's Chief Research Chief, ARF Says He'll Consult

    Joel Rubinson is out as Chief Research Officer of the Advertising Research Foundation, after two years in that post. Read the whole story