SearchBlog
by Laurie Sullivan, Staff Writer
Retargeting will become a necessary tool for online marketers as the advertising industry moves into cross-channel ad targeting, serving up consumers a consistent message across computer, mobile and
TV. Believe … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A platform from Adchemy launched Wednesday to improve search engine marketing conversions predicts consumer intent to customize paid-search ads and landing pages. It doesn't … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Who can say no to MediaPost Publisher Ken Fadner? Certainly not me. And so, next Monday, I'll be joining all you OMMA-ites (OMMAhanians?) in … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
There's been lots of chatter across the Interwebs about Google Instant over the past couple weeks. Two of my fellow Search Insiders took the … Read the whole story
by Laurie Sullivan
Comforting words that make people laugh and smile will soon have a place on Apple's iPad. American Greetings plans to launch a free iPad … Read the whole story
by Laurie Sullivan
Retargeting generated the highest lift in trademark search behavior at 1,046%, among six different media placement strategies, according to a comScore study released Wednesday. Read the whole story