SearchBlog
Retargeting will become a necessary tool for online marketers as the advertising industry moves into cross-channel ad targeting, serving up consumers a consistent message across computer, mobile and TV. Believe … Read the whole story
- COMMENTARY
A platform from Adchemy launched Wednesday to improve search engine marketing conversions predicts consumer intent to customize paid-search ads and landing pages. It doesn't … Read the whole story
- COMMENTARY
Who can say no to MediaPost Publisher Ken Fadner? Certainly not me. And so, next Monday, I'll be joining all you OMMA-ites (OMMAhanians?) in … Read the whole story
- COMMENTARY
There's been lots of chatter across the Interwebs about Google Instant over the past couple weeks. Two of my fellow Search Insiders took the … Read the whole story
Comforting words that make people laugh and smile will soon have a place on Apple's iPad. American Greetings plans to launch a free iPad … Read the whole story
Retargeting generated the highest lift in trademark search behavior at 1,046%, among six different media placement strategies, according to a comScore study released Wednesday. Read the whole story
