A Deutsche Bank report released Tuesday suggests Google, IAC, MediaMind and comScore should benefit from improved ad trends, while GSI Commerce should benefit from higher online ad commitments among its … Read the whole story
Mobile gives Google "long-term growth insurance." That's how iSuppli's research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. … Read the whole story
Home remodeling and supply retailing giant Home Depot has pulled its U.S. media account from long-time agency Interpublic's Initiative unit, and moved it to … Read the whole story
In a move to support its efforts in the global online advertising market, Adobe Systems announced Tuesday the acquisition of Demdex, a privately held … Read the whole story
Marketers increased the amount spent on U.S. search campaigns between October and December 2010 --especially retailers -- compared with the year-ago quarter. Spend rose … Read the whole story
In a surprising development, demand for digital media and advertising services appears to be ebbing among some clients of major advertising agencies, according to … Read the whole story
Make no mistake about it: social networks are a massive foundation for query and navigational behavior that most often mirrors and reflects what is … Read the whole story
Google never talks about it but the Mountain View, Calif., tech company does a darn good job of targeting ads based on behavior. I … Read the whole story
In last week's post, I covered the top 11 benefits of Google Webmaster Tools for SEOs. But even if you're not an SEO, Google … Read the whole story
Bing and Yahoo search engines will begin to gain market share in 2011 as small-to-midsize advertisers increase budgets to start to take advantage of … Read the whole story