SearchBlog
by Laurie Sullivan, Staff Writer
Search marketing, an intent-driven approach driving the highest returns, should come as an easy decision for small businesses, but many still don't understand the benefits and the pitfalls. So it … Read the whole story
by Laurie Sullivan
Yahoo furthered its search efforts Wednesday, launching Search Direct to deliver answers and direct access to results before queries get completed. Those who believe … Read the whole story
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by Joe Mandese
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipated session of the Advertising Research Foundation's (ARF) annual Re:Think conference in New … Read the whole story
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by Laurie Sullivan
Google DoubleClick plans to roll out the next version of its search platform later this year. The platform, now completely rebuilt on the Google … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
A few weeks ago I became a father for the second and third time... yep, twins! As I think about all the milestones that … Read the whole story
COMMENTARY
by David Goetzl
At some point after all the results come in from the 2010 Census, Robert M. Groves will transition out of his post as Census … Read the whole story
COMMENTARY
by Neil Weisman
or clinical research are one of the primary reasons new drugs are late to market. Each day a drug is delayed can cost a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Google it on your thingie." Much as I would like to say that this is secret sexual code between me and my partner, it … Read the whole story
COMMENTARY
by Janet Driscoll Miller
I often speak at conferences on the topic of landing page optimization, and I'm glad to say that I see more and more people … Read the whole story
COMMENTARY
by Bob DeSena
As the Advertising Research Foundation opens its 75th Anniversary Annual Convention this week, it is fitting to take another look at the discipline of … Read the whole story
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by Laurie Sullivan
AT&T Interactive wants to create a tech community in Los Angeles that solves online advertising problems across industries. The telecom plans to invite engineers … Read the whole story
by Laurie Sullivan
Microsoft on Wednesday introduced mobile browsing improvements for image search, real-time transit and directions, and app search that make the experience feel similar to … Read the whole story