Search marketing, an intent-driven approach driving the highest returns, should come as an easy decision for small businesses, but many still don't understand the benefits and the pitfalls. So it … Read the whole story
Yahoo furthered its search efforts Wednesday, launching Search Direct to deliver answers and direct access to results before queries get completed. Those who believe … Read the whole story
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipated session of the Advertising Research Foundation's (ARF) annual Re:Think conference in New … Read the whole story
Google DoubleClick plans to roll out the next version of its search platform later this year. The platform, now completely rebuilt on the Google … Read the whole story
A few weeks ago I became a father for the second and third time... yep, twins! As I think about all the milestones that … Read the whole story
At some point after all the results come in from the 2010 Census, Robert M. Groves will transition out of his post as Census … Read the whole story
or clinical research are one of the primary reasons new drugs are late to market. Each day a drug is delayed can cost a … Read the whole story
"Google it on your thingie." Much as I would like to say that this is secret sexual code between me and my partner, it … Read the whole story
I often speak at conferences on the topic of landing page optimization, and I'm glad to say that I see more and more people … Read the whole story
As the Advertising Research Foundation opens its 75th Anniversary Annual Convention this week, it is fitting to take another look at the discipline of … Read the whole story
AT&T Interactive wants to create a tech community in Los Angeles that solves online advertising problems across industries. The telecom plans to invite engineers … Read the whole story
Microsoft on Wednesday introduced mobile browsing improvements for image search, real-time transit and directions, and app search that make the experience feel similar to … Read the whole story