SearchBlog
by Laurie Sullivan, Staff Writer
MRC International has worked with Google in Sweden to test banner ads on YouTube through the company's eye-tracking technology, according to Mathias Plank, MRC's founder and CEO. The study, conducted … Read the whole story
by Laurie Sullivan
Videotron will begin rolling out a TV channel devoted to multiplatform casual and social gaming that consumers can access online through computers and mobile … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
was once told that top-10 columns are the lowest form of publishing. Wonder what that makes a column with 10 top-10 lists? Lower than … Read the whole story
COMMENTARY
by Neil Perry
Brand marketers are increasingly in need of solid information on performance expectations for their next big video ad campaigns. ROI demands by management, coupled … Read the whole story
by Wayne Friedman
Local media will get a big shot in the arm in coming years from local search advertising revenues. Revenues are expected to jump over … Read the whole story