Shoppers have tapped into search as their "lifeline" to research products before making a purchase in the store. Ninety-three percent of all buyers online or in stores use search before … Read the whole story
Google launched AdWords Express in the U.S. during the quarter, allowing advertisers to provide basic information, while the platform automates keywords and bids. The … Read the whole story
Mobile Web site search engine optimization strategies influencing ad quality is top of mind for most marketers implementing campaigns, especially since Google announced in … Read the whole story
A new report from GroupM Search and sibling company Kantar Media Compete shows that American consumers do online research before making almost all of … Read the whole story
According to proprietary research conducted by About.com in collaboration with Latitude, users searching on the Internet exhibit three distinct human behavior search patterns. The … Read the whole story
I am an admitted data nerd. I get excited about funnel visualization. I hang on Avinash Kaushik's every word. My most recent outlet for … Read the whole story