SearchBlog
by Laurie Sullivan, Staff Writer
Ask questions and get quick answers on what consumers value more. That's the beauty of tools that help marketers test multiple variables on Web site pages or in paid-search ads. … Read the whole story
-
by Wayne Friedman
Hulu's Super Bowl ad features Will Arnett ("Up All Night," "30 Rock" and "Arrested Development") in front of the "Hollywood" sign looking to open … Read the whole story
by Karl Greenberg
The Super Bowl campaign includes a pre-game release of a 1-minute 50-second extended version of "Transactions," PR initiatives, search, seeding and paid media placements. … Read the whole story
by Sarah Mahoney
While managing platforms is problematic, managing people isn't easy, either, with 29% saying that hiring or retraining talent is a problem, and few think … Read the whole story
COMMENTARY
by Janet Driscoll Miller
Google recently launched its new default search results deemed "Google Search Plus Your World," which is already creating quite a controversy in SEO circles … Read the whole story