Ask questions and get quick answers on what consumers value more. That's the beauty of tools that help marketers test multiple variables on Web site pages or in paid-search ads. … Read the whole story
Hulu's Super Bowl ad features Will Arnett ("Up All Night," "30 Rock" and "Arrested Development") in front of the "Hollywood" sign looking to open … Read the whole story
The Super Bowl campaign includes a pre-game release of a 1-minute 50-second extended version of "Transactions," PR initiatives, search, seeding and paid media placements. … Read the whole story
While managing platforms is problematic, managing people isn't easy, either, with 29% saying that hiring or retraining talent is a problem, and few think … Read the whole story
Google recently launched its new default search results deemed "Google Search Plus Your World," which is already creating quite a controversy in SEO circles … Read the whole story