COMMENTARY
by John Liu
Building content that is customized for search behavior on mobile devices is the key to success. This mobile-optimized experience will help both search engines … Read the whole story
by Laurie Sullivan
A new BrightEdge report details a 47% increase in engine rankings when aligning Twitter and organic search. Tiny Prints achieved the uptick, improving online … Read the whole story
by Laurie Sullivan
Search marketing agency Covario unveiled a business unit Tuesday offing a suite of search marketing and social media software tools to in-house marketers and … Read the whole story
by Laurie Sullivan
DataPop is reporting that the company secured $7 million in Series B funding led by MK Capital, with participation from existing investors Rincon Venture … Read the whole story
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by Laurie Sullivan
Google's latest: Google Drive, a place in the cloud where consumers and marketers can share stuff. It allows users to search by keyword and … Read the whole story
by Laurie Sullivan
What if developers built an advertising engine and laid a layer of social and search on top? Paid search ads arrived long after the … Read the whole story
COMMENTARY
by Janet Driscoll Miller
Last week I posted some tips for optimizing your content for SEO. This week, however, I'll address something much more serious that you need … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Should "opt out" mean stop the collection of any data or should it mean opt out of certain use of information? As the debate … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Joseph Rosenbaum, Partner and Global Chair, Advertising, Technology; Media Law Practice at Reed Smith LLP, kicked off day 2 of the MediaPost Search Insider … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Understanding sentiment though voice. Dell is analyzing the caller's voice - crunching data to determine the best response to address the consumers' needs, according … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Still relevant -- It's all about the information and what we control -- a theme introduced in the 1992 movie Sneakers, with Robert Redford … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What approach to attribution can we trust? Many studies produced by engines and agencies echo a strong agenda to spend more to do a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Who or what do you trust more with personal information -- your bank or the government? asks Joseph Rosenbaum, Partner and Global Chair, Advertising, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As desktop Web habits migrate to the smartphone, search has become a focus for marketers. New research from Chitika Insights demonstrates the power of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
43% of time is spent searching on sites other than Google, Yahoo, Bing and other traditional, according to James Green, CEO at Magnetic, which … Read the whole story
COMMENTARY
by Joe Mandese
As good as conventional search is, there are just some things Web-based search engines aren't good at finding, especially information on "crime" and where … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Does the search engine or SEM? Does Facebook own the data, the app or third-party? At the MediaPost Search Insider Summit on Tuesday, Alan … Read the whole story
COMMENTARY
by Rob Garner
If you want to see the conflux of many different search and social elements come together online, just visit a popular discussion forum, wiki, … Read the whole story