What happens when a brand, especially a tech giant, loses credibility? For consumer products or theatrical movie releases it could mean demise or success, depending on the circumstance. Several executives … Read the whole story
Marketers have to define their value proposition by figuring out what customers want to do with their business in mobile and delivering those services. … Read the whole story
Big data is everywhere. It's become a fashionable topic du jour, and in an industry like search engine marketing, where data is everything, that … Read the whole story