Making the connection between search and search retargeting, followed by search retargeting in ad exchanges, mobile applications, and connected TVs will become the next phase for search engine marketing. Read the whole story
AT&T AdWorks is expected to launch an ad platform in September allowing brands to target ads online based on TV and mobile data. Two … Read the whole story
About.com is about to add a new chapter in its short but storied history as the Web's first important content farmer, changing hands Sunday … Read the whole story
The Summer Olympics bolstered display advertising across the home pages of the major Web portals in June and July. Advertising related to the Games … Read the whole story
Will the Apple versus Samsung decision put a chill on Android development by brands, embolden future patent suits, or just lead to longer development … Read the whole story
Not all agencies are created equal. I'm sure you know this, and I'm sure you've seen a wide range in the quality of work … Read the whole story
Last week, News Corp. announced that Chief Digital Officer Jon Miller was leaving the company, before the split of Rupert Murdoch's empire into two … Read the whole story
As digital continues to evolve, we may see that not all shopping technology is right for all kinds of retailers. Read the whole story