Search & Performance Marketing Daily
Thursday, August 30, 2012
  • Multiscreen Ad Targeting Connects With Consumer Experience

    A change in consumer behavior suggests a need for brands to consider retargeting across multiple devices -- from smartphones to tablets to PCs to … Read the whole story

  • Retailers Make M-Commerce Gains

    A recent IBM benchmark report showed that mobile commerce accounted for 15% of all online sales in the second quarter, up from 8% a … Read the whole story

  • Outdoor Research Campaign Promotes Type 2 Fun

    When Outdoor Research got its fall campaign ready, it wanted to find a way to market the brand that wasn't as serious as many … Read the whole story

  • Climbing The Slippery Slope Of Mount White Hat

    On Monday of this week, fellow Search Insider Ryan DeShazer bravely threw his hat back in the ring regarding this question: Is Google better … Read the whole story

  • Bring On The Social Media Impression

    The uncertainty about the future of Facebook has a lot to do with the uncertainty about its metrics.  If “social” -- the mentions of … Read the whole story

  • Did Your Email Have A Wardrobe Malfunction?

    It happens to the best of us (even A-list celebs): the dreaded wardrobe malfunction. You put something out there in the world that is … Read the whole story