SearchBlog
by Laurie Sullivan, Staff Writer
Targeting men in Facebook and getting them to make a purchase or complete an action may cost brands less compared with women when it comes to social advertising, according to … Read the whole story
by Laurie Sullivan
Google released a study Monday demonstrating how search can predict the demand for video games with examples from Electronic Arts. Google found that search … Read the whole story
by Laurie Sullivan
Mobile sites that load within five seconds or less have a greater chance of converting visitors into buyers, compared with ones that take longer, … Read the whole story
by Mark Walsh
Launched by a trio of Apple executives who worked in its iAd unit, Admobius has built out its platform for delivering more precise targeting … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Are mobile platforms really too small to carry effective ads? Just as many in the trade press seem to be raising that question, Google … Read the whole story
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by Joe Mandese
What began as a mountain bike jaunt between two Bay Area pals -- Mediabrands' Brian Monahan and Federated Media's John Battelle -- will launch … Read the whole story
COMMENTARY
by Wacarra Yeomans
With the holiday season approaching, more shoppers than usual will hit brick-and-mortar locations with shopping lists in hand -- and their inboxes in their … Read the whole story
COMMENTARY
by Joseph Jaffe
The sad truth is that most advertising stinks. It's unmemorable, instantly forgettable, underwhelming and mediocre at best. How do you determine the future? Create … Read the whole story