SearchBlog
Targeting men in Facebook and getting them to make a purchase or complete an action may cost brands less compared with women when it comes to social advertising, according to … Read the whole story
Google released a study Monday demonstrating how search can predict the demand for video games with examples from Electronic Arts. Google found that search … Read the whole story
Mobile sites that load within five seconds or less have a greater chance of converting visitors into buyers, compared with ones that take longer, … Read the whole story
Launched by a trio of Apple executives who worked in its iAd unit, Admobius has built out its platform for delivering more precise targeting … Read the whole story
COMMENTARYAre mobile platforms really too small to carry effective ads? Just as many in the trade press seem to be raising that question, Google … Read the whole story
What began as a mountain bike jaunt between two Bay Area pals -- Mediabrands' Brian Monahan and Federated Media's John Battelle -- will launch … Read the whole story
- COMMENTARY
With the holiday season approaching, more shoppers than usual will hit brick-and-mortar locations with shopping lists in hand -- and their inboxes in their … Read the whole story
- COMMENTARY
The sad truth is that most advertising stinks. It's unmemorable, instantly forgettable, underwhelming and mediocre at best. How do you determine the future? Create … Read the whole story
