Search Marketing Daily
Wednesday, September 26, 2012
  • Video Ads Go 'Native' With Sharethrough

    Riding a wave of interest in "native" ad placements, Sharethrough just debuted a service to help brands distribute less "ad-like" video content across a ... Read the whole story

  • Report: To App Or Not To App

    A new Forrester study points out that while consumers may be embracing apps more than ever, it doesn't mean they want to download your ... Read the whole story

  • Crisp Touts Objective-Focused Ad Units

    Mobile rich media firm Crisp Media announced a new suite of display ad types designed to address the most common marketer objectives in campaigns. ... Read the whole story

  • Canadian Marketers Boost Digital Video Ad Spend; Look to GRPs, Targeting

    Online video has been slow to gather speed north of the border, but new research reveals that digital video advertising is growing in 2012 ... Read the whole story

  • Three New Email Metrics You Will be Using in 2013

    Marketers have relied on open and click-through rates as the major measures of the success of a program or campaign for the last decade ... Read the whole story