Search & Performance Marketing Daily
Wednesday, September 26, 2012
  • Video Ads Go 'Native' With Sharethrough

    Riding a wave of interest in "native" ad placements, Sharethrough just debuted a service to help brands distribute less "ad-like" video content across a … Read the whole story

  • Report: To App Or Not To App

    A new Forrester study points out that while consumers may be embracing apps more than ever, it doesn't mean they want to download your … Read the whole story

  • Crisp Touts Objective-Focused Ad Units

    Mobile rich media firm Crisp Media announced a new suite of display ad types designed to address the most common marketer objectives in campaigns. … Read the whole story

  • Canadian Marketers Boost Digital Video Ad Spend; Look to GRPs, Targeting

    Online video has been slow to gather speed north of the border, but new research reveals that digital video advertising is growing in 2012 … Read the whole story

  • Three New Email Metrics You Will be Using in 2013

    Marketers have relied on open and click-through rates as the major measures of the success of a program or campaign for the last decade … Read the whole story