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I recently received an interesting perspective on Google's self-driving cars from someone who has been in law enforcement for more than 25 years. On Tuesday, California Gov. Jerry Brown signed … Read the whole story
Riding a wave of interest in "native" ad placements, Sharethrough just debuted a service to help brands distribute less "ad-like" video content across a … Read the whole story
A new Forrester study points out that while consumers may be embracing apps more than ever, it doesn't mean they want to download your … Read the whole story
Mobile rich media firm Crisp Media announced a new suite of display ad types designed to address the most common marketer objectives in campaigns. … Read the whole story
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Online video has been slow to gather speed north of the border, but new research reveals that digital video advertising is growing in 2012 … Read the whole story
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Marketers have relied on open and click-through rates as the major measures of the success of a program or campaign for the last decade … Read the whole story
