Where were you in 1994? BlueKai SVP Cory Treffiletti tells us that's when the business of online advertising got its start, managed by a group of about 100 to 150 … Read the whole story
The satirical Web site HAHAJK, co-created by Jamie Kennedy and digital agency engage:BDR, becomes the first step in a lengthy strategy to make Wahoo's … Read the whole story
Small businesses want to use mobile technology if it automates process and provides secure benefits to customers. Many typically invest about 5% of their … Read the whole story
Publishers, agencies and advertisers want to tap into real-time bidding and programmatic ad buying, but a disconnect separates perception, expectations and a realistic understanding … Read the whole story
To compete in a crowded field of social listening and "influencer" ID services, a start-up named Little Bird has raised $1 million. Formerly known … Read the whole story
Nielsen's online GRPs have a whiff of the inescapable to them. That's the conclusion of Pivotal Research Senior Research Analyst Brian Wieser, who said … Read the whole story