SearchBlog
by Laurie Sullivan, Staff Writer
Jam with Chrome might seem like a simple and entertaining experiment in musical teamwork, but dig a little deeper and marketers will find that this sophisticated Web-based application demonstrates the … Read the whole story
-
by Laurie Sullivan
IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite on Thursday. The function adds cross-channel capabilities, from search to display to social, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
For the past several columns, I've been talking about disintermediation. My hypothesis is that technology is driving a general disintermediation of the marketplace (well, … Read the whole story
-
by Laurie Sullivan
Premium content publishers are the best media for brand-focused advertising campaigns -- even better than social sites like Facebook. Some 63% of marketers believe … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Companies plan to increase their use of custom data to target ads in 2013, according to research conducted by eXelate, which provides data on … Read the whole story
by Mark Walsh
More than half (52%) of smartphone owners are looking up health information on their devices, compared to just 6% of regular cell phone users, … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
North American Internet traffic more than doubled this year, with multi media content comprising about two-thirds of Web traffic in primetime hours, thanks in … Read the whole story