SearchBlog
by Laurie Sullivan, Staff Writer
Branded content is becoming increasingly important to search marketers in driving awareness for search engine queries and social media pages on sites like Google+ and Facebook. Optimization is key.
This … Read the whole story
by Laurie Sullivan
Google will soon begin testing the integration of brands like Jamba Juice into Ingress, a virtual reality mobile game launched in beta. The pilot … Read the whole story
COMMENTARY
by Robin Simkins
In June of 2009, something unique happened in the world of health news: That's when the Mayo Clinic "announced the imminent release of a … Read the whole story
by Laurie Sullivan
Searches for the keyword term "holiday gift" on Google.com continue to climb, spiking 156% since Nov. 1, while "black Friday" rose 546%, according to … Read the whole story
COMMENTARY
by Lewis Rothkopf, Op-Ed Contributor
For the past several years, I've been fortunate enough to take part in the "Hypertargeting" panel at Digital Hollywood. The session is always well-attended … Read the whole story
by Laurie Sullivan
Apple has fallen to No. 6 in the Greenpeace International Guide to Greener Electronics. That could give marketers a headache when tying Apple iOS … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Retail and restaurants are the third-biggest spender on mobile display advertising in Millennial Media's network, and the vast majority of those campaigns are aimed … Read the whole story
by Gavin O'Malley
Making the move on Madison Avenue, AOL has scored Jack Bamberger to serve as its new head of agency and industry relations. He exits … Read the whole story
COMMENTARY
by Wacarra Yeomans
We have a stock of presentations that we've given to new colleagues over the years to introduce them to the crazy world of email, … Read the whole story
by Wendy Davis
Telecoms often argue that Net neutrality rules will discourage investment in broadband networks. But a coalition of Web companies including Google, Netflix and Twitter … Read the whole story