SearchBlog
by Laurie Sullivan, Staff Writer
This holiday season proved that paid-search ads and a well-tuned search engine optimization strategy helped to drive up online holiday spending to $21 billion through an increase in conversions, but … Read the whole story
by Laurie Sullivan
Chango will roll out a programmatic advertising platform for Facebook using search data pulled from Google, Bing, Yahoo and other engines to support ad … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Last week was the 14th Search Insider Summit. This semiannual gathering of search geeks in ski town is always full of hot topics and … Read the whole story
by Laurie Sullivan
In an effort to support online commerce, Russian search engine Yandex will form a joint venture to support electronic payments with Russian bank Sberbank, … Read the whole story
COMMENTARY
by Adam J. Epstein
The largest antitrust investigation in 15 years is expected to conclude this month. Its outcome will impact, for decades to come, how Web publishers … Read the whole story
by Gavin O'Malley
Continuing to break records, domestic online ad revenues reached $9.26 billion in the third quarter of the year, according to the Interactive Advertising Bureau … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Internet and mobile data will drive ad targeting for Verizon Wireless, though many brand marketers aren't ready to tackle the mounds of data generated … Read the whole story
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by Mark Walsh
Facebook is planning to introduce a new video ad unit next year that would run in the newsfeed, according to reports Tuesday. By April, … Read the whole story
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by Thom Forbes
How long, a cynic might wonder, before we start to see breakfast cereal fortified with a load of minerals and vitamins, a mega-dose of … Read the whole story
by Steve Smith
Revising its previous forecasts considerably, eMarketer says U.S. mobile ad spend spiked 180% this year. Facebook, Twitter and Google all exceeded earlier expectations for … Read the whole story
by Wendy Davis
Turning its attention to data brokers, the Federal Trade Commission on Tuesday directed nine companies to answer a host of questions about how they … Read the whole story