Cross-channel marketing campaigns proved the most successful during the holidays. Search engines like Google and Bing were the key driver of traffic, along with organic cross-shopping across retail Web sites, … Read the whole story
While opinions vary regarding the impact Facebook Graph Search will have on members and marketers, most believe the feature will impact the change of … Read the whole story
Did you know there are 18,903 social media gurus on Twitter? I haven't the faintest idea what the prerequisites are for becoming a "guru," … Read the whole story
Widespread consumer adoption of smartphones and tablets, along with adoption rates for Google product listing ads (PLAs), continue to drive a major shift in … Read the whole story
Graph Search empowers users to cut through the noise to find content that is actually interesting and useful to them. Graph Search is a … Read the whole story
Improvements in site search options and mobile apps made it easier for eBay merchants to sell and consumers to buy goods and services in … Read the whole story
Given Facebook's massive presence, it could take weeks for analysts to glean all the implications of the company's new social search offering, Graph Search, … Read the whole story
"Marketers know that [mobile] is evolving from a consumer standpoint, and they need to be there. But they don't feel as comfortable as they … Read the whole story