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After hearing Google cofounder Larry Page during the Q4 2012 earnings call talk about how the Nexus smartphone serves up Web sites better than those optimized for mobile devices, it … Read the whole story
Channel Intelligence, an ICG Group subsidiary and provider of technology to ecommerce-enabled companies, said Google intends to acquire the company for $125 million in … Read the whole story
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As an industry, we tout better targeting, more precision and increased relevancy. Yet to do that, marketers need smart machines and a strong team … Read the whole story
Targeting ads by location has proven a strong selling point for mobile advertising. Mobile ad exchange Nexage last month reported targeted impressions more than … Read the whole story
Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussier than ever, and increasingly, they demand that brands treat them like matchless … Read the whole story
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According to comScore, nearly 85% of the U.S. Internet audience watches approximately 40 billion content videos monthly. That sounds like a big audience worthy … Read the whole story
Some 54% of companies participating in the Marketing Budgets Report expect to increase overall marketing investment this year, up from 45% in 2012. But … Read the whole story
A new survey of ad agencies indicates that digital media may eclipse traditional advertising soon, with nearly one-third of respondents expecting to spend more … Read the whole story
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Now I'm no economist, but my wife -- who hates spending money and doesn't even play Xbox - just bought us a 55" LCD … Read the whole story
