SearchBlog
by Laurie Sullivan, Staff Writer
Facebook opened Exchange in September. Why is there so much buzz? Search marketers at a SEMPO L.A. panel discussion focused on retargeting user behavior, cost and ability to quickly scale. Read the whole story
by Laurie Sullivan
Advertising networks need to do a better job of protecting brands like General Motors, Honda and Lenovo against serving ads on ad-supported Web sites … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Social media dictates behavior, according to Andy Betts. He provides three examples for reasons to share but also reasons not to share. Fear, privacy … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Melissa Garza put together a cheat sheet describing Facebook ads, along with tips on how to use them. Some ad types are only available … Read the whole story