Friday, February 15, 2013
SearchBlog
Facebook opened Exchange in September. Why is there so much buzz? Search marketers at a SEMPO L.A. panel discussion focused on retargeting user behavior, cost and ability to quickly scale. Read the whole story
Advertising networks need to do a better job of protecting brands like General Motors, Honda and Lenovo against serving ads on ad-supported Web sites … Read the whole story
- COMMENTARY
Social media dictates behavior, according to Andy Betts. He provides three examples for reasons to share but also reasons not to share. Fear, privacy … Read the whole story
- COMMENTARY
Melissa Garza put together a cheat sheet describing Facebook ads, along with tips on how to use them. Some ad types are only available … Read the whole story
