SearchBlog
by Laurie Sullivan, Staff Writer
Search marketers need to consider optimizing landing pages for near field communication-enabled (NFC) phones. They are being driven by mobile app developers finding ways to integrate the technology
into everyday … Read the whole story
by Laurie Sullivan
Digital marketing hub [x+1] has acquired UberTags, a tag management company, to expand its services as a data management provider. The technology will give … Read the whole story
COMMENTARY
by Ryan DeShazer
"This is a really underutilized segmentation technique." An industry colleague shared that sentiment with me recently, when he and I were discussing the types … Read the whole story
by Laurie Sullivan
The U.S. Patent and Trademark Office recently granted Facebook a patent for incorporating variable values into textual content. In addition to comments in text, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Andrew Lolk takes us through the process of optimizing campaigns after the initial 14 days. The post -- the last in a three-part series -- tells us … Read the whole story
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by Laurie Sullivan
Compete, a Kantar Media company, has introduced Ascend, a tool that optimizes search engine query results and paid-search ads based on consumer behavior rather … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The hreflang attribute helps search engines serve content in the correct language for the region. Dave Sottimano and Tom Anthony provide insight on how … Read the whole story
by Gavin O'Malley
Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Named Aisle A, the unit encompasses a range of new features, including better … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For those wondering what happened to Digg and Revision3 founder Kevin Rose, he ended up at Google Ventures filming interviews that profile entrepreneurs. One … Read the whole story
by Mark Walsh
The Internet plays an important role in influencing new product purchases, especially in categories like consumer electronics and appliances. A global survey found that … Read the whole story