Search & Performance Marketing Daily
Tuesday, February 19, 2013
  • [x+1] Acquires UberTags, Expands Data, Web Services

    Digital marketing hub [x+1] has acquired UberTags, a tag management company, to expand its services as a data management provider. The technology will give … Read the whole story

  • Cohort Analysis: The Key To Agile Marketing?

    "This is a really underutilized segmentation technique." An industry colleague shared that sentiment with me recently, when he and I were discussing the types … Read the whole story

  • Facebook Builds Search-Related Patent Portfolio

    The U.S. Patent and Trademark Office recently granted Facebook a patent for incorporating variable values into textual content. In addition to comments in text, … Read the whole story

  • Paid Search: What To Do After Day 14

    Andrew Lolk takes us through the process of optimizing campaigns after the initial 14 days. The post -- the last in a three-part series -- tells us … Read the whole story

  • WPP's Compete Shifts Search Focus From Intent To Behavior

    Compete, a Kantar Media company, has introduced Ascend, a tool that optimizes search engine query results and paid-search ads based on consumer behavior rather … Read the whole story

  • International SEO And The Hreflang Tag

    The hreflang attribute helps search engines serve content in the correct language for the region. Dave Sottimano and Tom Anthony provide insight on how … Read the whole story

  • Shopzilla Launches Aisle A, Audience-Targeting Division

    Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Named Aisle A, the unit encompasses a range of new features, including better … Read the whole story

  • Kevin Rose Speaks With NationBuilder Founder

    For those wondering what happened to Digg and Revision3 founder Kevin Rose, he ended up at Google Ventures filming interviews that profile entrepreneurs. One … Read the whole story

  • Internet Key Influence On Purchases

    The Internet plays an important role in influencing new product purchases, especially in categories like consumer electronics and appliances. A global survey found that … Read the whole story