SearchBlog
Amazon, Zappos and Best Buy Web sites have become the most visible retailers in paid-search campaigns and the most likely to be seen in organic search results, according to a … Read the whole story
Real-time marketing techniques have begun to mature, enabling big brands to take bigger risks. A Taco Bell sponsored concert at the South by Southwest … Read the whole story
- COMMENTARY
This past week there was big news from SXSW of great interest to etailers: First, Google's latest Panda Update will roll out in just … Read the whole story
Microsoft has released a new study focused on why people are using multiple devices and what motivates simultaneous or sequential use across screens. Partnering … Read the whole story
COMMENTARYGoogle further blurs the line among screens by extending its Product Listing Ad to mobile. But in this case the units have a specific … Read the whole story
The self-regulatory group Digital Advertising Alliance is poised to release new mobile privacy standards. The standards, which could be unveiled as soon as next … Read the whole story
As part of a reorganization of its executive team, rich online media advertising developer Undertone has tapped the top product and strategy executive from … Read the whole story
Data and analytics engine eXelate will announce Thursday that Khurrum Malik, former comScore vice president of marketing, has joined the company as CMO, responsible … Read the whole story
"Plurals" -- or those born since 1997 -- are highly optimistic, but have been profoundly impacted by recent economic uncertainties. Highly demanding, Plurals expect … Read the whole story
- COMMENTARY
Tops Products' conversion rates rose 400% through a well-thought-out SEO strategy. it starts with ensuring that site visitors have a consistent and smooth path … Read the whole story
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Walking around blind? It may feel that way for marketers without a benchmark strategy. Gregg Hamilton tells us why competitive benchmarking should become critical … Read the whole story
Annual digital marketing budgets, on average, amounted to 2.5% of a company's revenue in 2012 and will grow 9% this year. The majority of … Read the whole story
- COMMENTARY
Google has finally introduced product listing ads on mobile. This ad unit is labeled "Sponsored," and displays rich product images, prices, and retailer name. Marketers using PLAs … Read the whole story
Google, Apple, Microsoft, Yahoo, Amazon, Facebook and eBay dominate the top 10 list of companies deemed by U.S. consumers to be most influential, based … Read the whole story
- COMMENTARY
In the pantheon of popular buzzwords of 2013, "branded content" might very well have already staked its claim at the top. Sure, there's "second-screen" … Read the whole story
