SearchBlog
by Laurie Sullivan, Staff Writer
Scott Kupor, managing partner at Andreessen Horowitz, explains how "we" are holding back the middle class in America, and points to the U.S. government's mistake to "systematically cut the middle … Read the whole story
by Laurie Sullivan
Brands decreased spending for paid-search ads on Google by 1% in the first quarter of 2013, compared with the year-ago quarter, although Yahoo Bing … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
If you've ever eyeballed a LUMAscape, you know there's no shortage of digital advertising technology providers. And if you've ever had to evaluate the … Read the whole story
by Laurie Sullivan
Microsoft continues to work on voice-assistive technologies. The goal is to help people accomplish tasks more quickly through natural and conversational tones, reducing the … Read the whole story
by Laurie Sullivan
Demandbase closed a $15 million round of financing to support growth of the company's online advertising and Web site optimization platform, enabling business to … Read the whole story
COMMENTARY
by Dave Ragals, Op-Ed Contributor
When we talk about making marketing more efficient, it is about making sure every dollar is being spent where it can get the greatest … Read the whole story
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by Joe Mandese
Internet ad spending hit $99 billion in 2012, just shy of the 12-figure mark held by only one other medium -- television -- according … Read the whole story
by Mark Walsh
The hashtag as a marketing vehicle came into its own during the Super Bowl. Half the ads included a hashtag reference and advertisers like … Read the whole story
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by Mark Walsh
Mobile marketing firm Velti on Wednesday announced the launch of a new mobile ad network called Velti Media as it seeks to expand its … Read the whole story
by Gavin O'Malley
Twitter is estimated to increase ad spending this year and next -- taking in $582.8 million in global ad revenue this year and nearly … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tim Resnik draws a parallel to the practices by marketers and developers who often commit what he calls a "SEO foul" when building a … Read the whole story
COMMENTARY
by Eric Korsh
The critical differences between TV and digital are twofold: one, today TV remains relatively unmeasurable compared to digital; two, TV content drives discovery and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The design of a Web site can impact conversion to sale. Company Folders knows. A redesign of its Web site and revamp of its … Read the whole story