Scott Kupor, managing partner at Andreessen Horowitz, explains how "we" are holding back the middle class in America, and points to the U.S. government's mistake to "systematically cut the middle … Read the whole story
Brands decreased spending for paid-search ads on Google by 1% in the first quarter of 2013, compared with the year-ago quarter, although Yahoo Bing … Read the whole story
If you've ever eyeballed a LUMAscape, you know there's no shortage of digital advertising technology providers. And if you've ever had to evaluate the … Read the whole story
Microsoft continues to work on voice-assistive technologies. The goal is to help people accomplish tasks more quickly through natural and conversational tones, reducing the … Read the whole story
Demandbase closed a $15 million round of financing to support growth of the company's online advertising and Web site optimization platform, enabling business to … Read the whole story
When we talk about making marketing more efficient, it is about making sure every dollar is being spent where it can get the greatest … Read the whole story
Internet ad spending hit $99 billion in 2012, just shy of the 12-figure mark held by only one other medium -- television -- according … Read the whole story
The hashtag as a marketing vehicle came into its own during the Super Bowl. Half the ads included a hashtag reference and advertisers like … Read the whole story
Mobile marketing firm Velti on Wednesday announced the launch of a new mobile ad network called Velti Media as it seeks to expand its … Read the whole story
Twitter is estimated to increase ad spending this year and next -- taking in $582.8 million in global ad revenue this year and nearly … Read the whole story
Tim Resnik draws a parallel to the practices by marketers and developers who often commit what he calls a "SEO foul" when building a … Read the whole story
The critical differences between TV and digital are twofold: one, today TV remains relatively unmeasurable compared to digital; two, TV content drives discovery and … Read the whole story
The design of a Web site can impact conversion to sale. Company Folders knows. A redesign of its Web site and revamp of its … Read the whole story