by Laurie Sullivan
Differences and similarities in the way that U.K. and U.S. consumers use mobile devices vary based on lifestyle. While both cite the ability to … Read the whole story
COMMENTARY
by Robin Simkins
You have thought about the user interface (UI) and user experience (UX) from the point the customer hits the landing page through checkout. Now, … Read the whole story
by Laurie Sullivan
Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage … Read the whole story
COMMENTARY
by Tara Banda
As you search for "pinspiration" on how to finally reorganize your office, consider spring cleaning your online presence. Here are five strategies to get … Read the whole story
by Tyler Loechner
Here's a combination of three things the advertising industry loves: search, social, and real-time. SinoTech Group has announced Buzz Equity, a real-time social media … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Looking for some new SEO tools? Kristi Hines tells us about five that you might know about, which she explains work well for businesses … Read the whole story
by Gavin O'Malley
A woman who has recently been researching a family vacation is most receptive to ads for cruises when she is shopping online for, well, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Will Lin tells us he's typically reluctant to declare ad copy winners even after testing, because the winner needs to beat the incumbent by … Read the whole story
by Mark Walsh
The U.S. mobile ad market grew 88% last year to $4.5 billion, driven by publishers ramping up business on the mobile side including Facebook, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google's decision to share app purchasers' data with developers hasn't just sparked a congressional inquiry and a wave of bad publicity. It's also given … Read the whole story
by Aaron Baar
"It's impressive how much multitasking is increasing," says Francesco Venturini, broadcast lead for Accenture's media and entertainment group. "Many people [who are] in front … Read the whole story
COMMENTARY
by Puneet Mehta
To succeed on mobile, marketers need to get smarter about their mobile marketing strategies to be customer-centric and influence them at precise moments of … Read the whole story
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by Erik Sass
Valassis is unveiling new targeting capabilities through Brand.net, with a service called Geo-Commerce Retail Zone, which uses over 100,000 local targeting zones created by … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new piece of Forrester Consulting research for SpotXChange comes to the conclusion that online video is growing so fast, publishers don't want to … Read the whole story
by Wendy Davis
Watch manufacturer Multi Time Machine is asking a federal appellate court to rule that Amazon infringes trademark with its internal search engine. The company … Read the whole story