Marketers hiding their head in the sand to the impact of real-time social ads and content on search campaigns will miss the avalanche of opportunities that come from integrating the … Read the whole story
Differences and similarities in the way that U.K. and U.S. consumers use mobile devices vary based on lifestyle. While both cite the ability to … Read the whole story
You have thought about the user interface (UI) and user experience (UX) from the point the customer hits the landing page through checkout. Now, … Read the whole story
Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage … Read the whole story
As you search for "pinspiration" on how to finally reorganize your office, consider spring cleaning your online presence. Here are five strategies to get … Read the whole story
Here's a combination of three things the advertising industry loves: search, social, and real-time. SinoTech Group has announced Buzz Equity, a real-time social media … Read the whole story
Looking for some new SEO tools? Kristi Hines tells us about five that you might know about, which she explains work well for businesses … Read the whole story
A woman who has recently been researching a family vacation is most receptive to ads for cruises when she is shopping online for, well, … Read the whole story
Will Lin tells us he's typically reluctant to declare ad copy winners even after testing, because the winner needs to beat the incumbent by … Read the whole story
The U.S. mobile ad market grew 88% last year to $4.5 billion, driven by publishers ramping up business on the mobile side including Facebook, … Read the whole story
Google's decision to share app purchasers' data with developers hasn't just sparked a congressional inquiry and a wave of bad publicity. It's also given … Read the whole story
"It's impressive how much multitasking is increasing," says Francesco Venturini, broadcast lead for Accenture's media and entertainment group. "Many people [who are] in front … Read the whole story
To succeed on mobile, marketers need to get smarter about their mobile marketing strategies to be customer-centric and influence them at precise moments of … Read the whole story
Valassis is unveiling new targeting capabilities through Brand.net, with a service called Geo-Commerce Retail Zone, which uses over 100,000 local targeting zones created by … Read the whole story
A new piece of Forrester Consulting research for SpotXChange comes to the conclusion that online video is growing so fast, publishers don't want to … Read the whole story
Watch manufacturer Multi Time Machine is asking a federal appellate court to rule that Amazon infringes trademark with its internal search engine. The company … Read the whole story