SearchBlog
by Laurie Sullivan, Staff Writer
Aside from smartphones and tablets, social search engine optimization has emerged as the next focus for many marketers in enterprises during a time when more C-level execs continue to give … Read the whole story
by Laurie Sullivan
Many people begin their search for goods and services on Google, Yahoo or Bing, compared with 37% on Amazon and 7% on eBay. The … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A few columns back, I talked about psychological priming and how it could play out in a search environment. In today's column, I'd like … Read the whole story
by Laurie Sullivan
Tablets have become the mobile device choice for consumers shopping online. Those using tablets treat them like a PC, comparing products and making purchases. … Read the whole story
COMMENTARY
by Bryan Cockerham
Like their for-profit counterparts, nonprofit marketers often get excited about the "shiny marketing objects of the year." This year social media continues to take … Read the whole story
by Wendy Davis
The head of the Senate Commerce Committee, Sen. Jay Rockefeller (D-W.Va.), came out swinging at the online ad industry on Wednesday, accusing it of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
One new feature in Google Enhanced Campaigns points to the impact AdWords will have on display campaigns running on the Google Display Network. The … Read the whole story
COMMENTARY
by Olga Spaic
What does the Federal Trade Commission's recently updated guidelines for digital advertising to account for social media and mobile devices really mean? Bottom line: … Read the whole story