Optimization from search to content works. Marketers know that. Now a study from Adobe Systems confirms it -- but the biggest issue points to a lack of investment and limited … Read the whole story
As search marketers have long known, consumer queries are often driven by bad press, fear, and even hostility. In support of this notion, new … Read the whole story
Time Warner Cable executives cast aside any fears Thursday that Google's fledgling broadband and TV service will pose much of a challenge. CEO Glenn … Read the whole story
U.S. advertising is projected to grow 1.2% for 2013, with total media owner advertising revenues climbing to $176.3 billion. If the prediction is accurate, … Read the whole story
It's a mobile, social and visual media world, and marketers better adapt or risk losing customers and sales. In 30-plus years, the PC market … Read the whole story
TubeMogul today released a research brief containing new data and information about audience targeting in online video advertising. The company reports that 70.9% of … Read the whole story
After a series of chest-thumping quarterly earnings calls in which he essentially claimed Nielsen's Online Campaign Ratings (OCR) had become the "industry standard" currency … Read the whole story
Rand Fishkin provides suggestions on how to push inbound marketing channels like search, content marketing and social forward to offer a complete approach to … Read the whole story
AdWords Keyword Planner, a new tool that combines two popular AdWords tools, Google Keyword Tool and AdWords Traffic Estimator, adds a "wizard-like integrated workflow" that guides marketers through … Read the whole story