If you are a national marketer with local brick and mortar stores, Google Enhanced is soon to be your new BFF. If you currently … Read the whole story

Chitika on Tuesday announced a multiyear extension of its partnership with Yahoo, under which it syndicates Yahoo's search listings across its ad network of … Read the whole story

Web video presents a huge opportunity for brands, but it has its share of challenges, particularly in ensuring quality content and unimpeded delivery. When … Read the whole story

Online advertisers are blinding themselves. And they're doing it on purpose. The digital channel enables us to track and gather actionable performance data virtually … Read the whole story

DirecTV CEO Mike White said Tuesday the satellite operator will soon offer the opportunity to search for content by voice while "leveraging the same … Read the whole story

If brand-conscious Martians landed on planet earth and wanted to market themselves, and we offered them the following two choices, which do you think … Read the whole story

Chute, a social photo aggregation service, just closed a $7 million Series A equity round led by Foundry Group, along with existing investors Freestyle … Read the whole story

Too often, we view direct marketing and brand marketing as entirely separate practices with their own measurement models. Direct marketers can learn a lot … Read the whole story

A cross-industry study of Web data collection activity reveals the "significant" extent that data is mined or used by companies other than site owners, … Read the whole story

TV Guide has released an updated version of its app for Android that adds a number of features already available through its iOS app … Read the whole story