SearchBlog
by Laurie Sullivan, Staff Writer
In a rare admission by the former eBay CEO, Hewlett-Packard President and CEO Meg Whitman attributes the ability to enter a new segment of the tablet market to Google's operating … Read the whole story
by Laurie Sullivan
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Activity breeds success. And that includes marketing. If you take your foot off the gas, you lose momentum. So be active in your marketing … Read the whole story
by Wendy Davis
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that … Read the whole story
by Steve McClellan
Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Foursquare has released what it calls "super-specific searches to help users find what they seek." The update for iOS and Android aims to help … Read the whole story
by Wayne Friedman
Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, … Read the whole story
by Gavin O'Malley
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show tailored for Twitter users and featuring short clips … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
When it comes to online video, marketers naturally want to know if video ads drive sales. Video ad platform Videology studied more than 186 … Read the whole story
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by Mark Walsh
Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, … Read the whole story
COMMENTARY
by Katrina Conn
Gone are the days when customer interaction was limited to the retail store or call center. The number of channels available for consumers to … Read the whole story