SearchBlog
by Laurie Sullivan, Staff Writer
A new Apple-Bing relationship could mean the start of something sweet for brand marketers. A deal announced Monday with Apple allows Bing to support Siri on iPhone, iPad and iPad … Read the whole story
by Laurie Sullivan
While 76% of global Millennials -- 18- to-30-year-olds in 27 countries -- own a smartphone, it may come as a surprise that many attribute … Read the whole story
COMMENTARY
by Brian Rauschenbach
Capping off arguably its biggest move since the launch of AdWords, Google now plans to migrate all of its advertisers to Google Enhanced Campaigns … Read the whole story
by Gavin O'Malley
Local mobile advertising is on track to double this year, but the macro trend is playing out quite differently from one market to another. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marc Andreessen, co-founder and partner at Andreessen Horowitz, funded a robotics startup called Anki that Apple CEO Tim Cook introduced Monday at the company's … Read the whole story
by Steve McClellan
For years traditional media research has measured consumer usage of individual channels. That's no longer good enough, says Starcom MediaVest Group CEO Laura Desmond. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Will Critchlow, who previously mocked voice search technology, finally came around. Admitting that he has been wrong in a post, he finally sees voice … Read the whole story
by Mark Walsh
Along with announcing a new streaming music service on Monday, Apple also debuted a dramatic overhaul of its mobile operating system that brings a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Impulse buying -- a marketer's dream -- doesn't happen often enough for many brands. As James Tipton explains, while a consumer's first exposure to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Geofencing is not only effectively triggering greater engagement with shopper app RetailMeNot. It is also bringing the brand top of mind among users -- … Read the whole story