SearchBlog
by Laurie Sullivan, Staff Writer
There's a disconnect between marketing executives' perception of how consumers like to engage with brands and consumers' preferred methods of engagement, according to a study released Wednesday.
While the findings … Read the whole story
by Laurie Sullivan
Investors seem to love BrightEdge's approach to search engine marketing. The company raised $42.8 million in its fourth funding round. Insight Venture Partners led … Read the whole story
COMMENTARY
by Brian Rauschenbach
Capping off arguably its biggest move since the launch of AdWords, Google now plans to migrate all of its advertisers to Google Enhanced Campaigns … Read the whole story
by Laurie Sullivan
Some 43% of consumers say most marketing "is a bunch of B.S.," while about 30% of U.S. consumers perceive online advertising as less effective … Read the whole story
-
by Thom Forbes
Google is shelling out $1.1 billion for the traffic app Waze to tap into its crowd-sourced ability to "outsmart traffic together" and identify speed … Read the whole story
by Mark Walsh
Facebook recently announced plans to cut its number of ad units in half. New findings on the effectiveness of various Facebook ad formats in … Read the whole story
by Wendy Davis
In a blow to comScore, a federal appellate court has refused to hear the company's appeal of a trial judge's decision allowing consumers to … Read the whole story
by Mark Walsh
Mobile ad spending will jump from an estimated $7.7 billion this year to $28 billion in four years, nipping at the heels of traditional … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Janice Smithers asks eight questions that should provide the fodder to determine the best analytics package for the job. Tools can become complex. So … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google chief legal officer David Drummond claims there is a serious misconception about the company's cooperation with the National Security Agency's PRISM program. The … Read the whole story